Who said the demand for hard seltzer was dropping? Not for Topo Chico, apparently. After the company claimed to have a record-breaking first run, Molson Coors Beverage Company announced the brand’s second variety pack and first-full flavor extension — Topo Chico Margarita Hard Seltzer — will be hitting the market next year.
“Most of the prepackaged margarita flavored options out there right now taste artificial and nothing like the actual cocktail,” said Matt Escalante, senior director of hard seltzers at Molson Coors. “With Topo Chico Margarita Hard Seltzer, we’re capturing the complexity of a real margarita in hard seltzer form infused with lime, salt and tequila notes and lightly sweetened with agave. We can’t wait for drinkers to try it.”
The Topo Chico Margarita Hard Seltzer Variety Pack will feature four tropical flavors, including Signature Margarita, Tropical Pineapple, Strawberry Hibiscus, and Prickly Pear, each in 12 fl oz cans and with 100 calories and 4.5% ABV per serving.
And, there is even better news. Molson Coors shared its plans to expand Topo Chico Hard Seltzer from its current regional footprint to all 50 states in January 2022.