Truly Hard Seltzer is welcoming 2021 with open arms. The hard seltzer brand is debuting iced tea hard seltzer, a mix of hard seltzer, real brewed tea and fruit flavor.
“As the hard seltzer category continues to explode, we’re excited to bring another first-to-market product to our drinkers and fuel their discovery through new flavors,” says Lesya Lysyj, CMO of The Boston Beer Company. “Truly believes in inclusivity and that no one is just one flavor, which is why we’re once again expanding our portfolio to offer a flavor for everyone. Truly iced tea is another testament to the mega-brand we’re building and our relentless innovation, and trust us, it will be your cup of tea.”
Available nationwide in golden cans, the variety pack offers four styles — Lemon, Raspberry, Peach and Strawberry. Each flavor offers a hint of fruit and the refreshment of real brewed iced tea with only 1 gram of sugar, 100 calories and 5% ALC/VOL, just like the rest of the Truly lineup.