Yes, it’s important to find the “perfect gift” for everyone on your holiday list. But, with the continued shift in social consciousness, finding those gifts that give back AND are perfect for those special people on your list is a win-win situation.
This year, The Prisoner Wine Company has exactly what oenophiles (and everyone that loves good wine, really) want under the tree. The brand has debuted “Corrections,” a three-bottle limited edition collection that is dedicated to driving awareness of the unjustifiable harm wrought by America’s broken prison system.
“We’re acutely aware that, given our namesake, we have a unique responsibility to play a larger role in driving awareness and inspiring a stance on prison reform,” says Bukola Ekundayo, General Manager, The Prisoner Wine Company. “Social injustices in our prison system are ingrained, nuanced, and seemingly intractable, but we remain hopeful for progress. We have and will continue to use art as a rallying cry against the social injustices of our time, and the debut of ‘Corrections’ is only the start of our commitment to inspiring change and prison reform.”
A portion of the proceeds from the sale of “Corrections” will be donated to Rubicon Programs, a non-profit based in the San Francisco Bay area striving to provide wellness and economic mobility for communities that are disproportionately impacted by systems of inequity.
The line features a Malbec, Viognier and Tempranillo, each with names that inspire hope, joy and the feeling that out of something bad, good will eventually prevail. The artwork for each bottle was done by Los Angeles-based artist and designer Chris Burnett, who created three original multimedia collages that are inspired by resilience. Each bottle comes wrapped in a bottle bag featuring statistics that underscore the realities of the current criminal justice system.
“With the debut of Corrections, we hope to shine an even brighter light on our criminal justice system, because while we understand it’s one plagued by inequity and discrimination, we also believe in the possibility of progress and righting wrongs,” says Burnett. “Our hope is that this artwork will evoke an emotion or create a connection that will drive people to act and help make a change.”