Last year, 19 Crimes teamed up with Snoop Dogg for the launch of its Snoop Cali Red. Now, the duo has done it again just in time for Spring with the debut of a new Grenache and Zinfandel rosé.
“We did it big with 19 Crimes Cali Red, so you know we had to do it again — and this time, I was thinking pink. I can’t wait for everyone to sip on my Snoop Cali Rosé and bring those fresh feels from spring into summer and beyond. I hope when you open a bottle of this wine you take a little mind trip to my Cali home,” says Snoop Dogg.
With fruit-forward notes of strawberry, raspberry and red sherry, the beverage also promises an olfactory treat as well: Aromas of strawberries and florals will reach your nose, making for an immersive sipping experience.
And, if you want to know more about Snoop himself, now is the time. Along with the release, he is presenting an “Ask the Doggfather” experience, giving fans opportunities to ask Snoop life’s most pressing questions. Fans simply go to askthedoggfather.com on a mobile device and scan the bottle’s label. From there, ask a question and Snoop will appear in miniature holographic form ready to offer words of wisdom with a touch of signature swagger.
This release marks the first California rosé for 19 Crimes and second collaboration with the hip-hop icon. The brand has created a line of wines inspired by the convicts turned colonists that built Australia.